“Culture eats strategy for breakfast.” Peter Drucker is still right. No matter how good the strategy, you ignore culture at your peril. Innovation, at the end of the day, is people-centric. People who are passionately dissatisfied, who care enough to change and give you the chance of having better innovation.
Even with a clear strategic focus, extensive future roadmap and a well-designed process, innovation impact is still not guaranteed. Organisations must remember that they are powered by people not machines. Leaders must create an environment for innovation to thrive, not just survive. Without this, say goodbye to sustainable innovation impact.